The age of the AIDA model has been around a long time around the end of the 19th century and has undergone several modifications to adapt to new methods of marketing and advertising from time to time. Over the past 100 years, this model has been updated and added so that it has many variations. Therefore, I will also improvise to facilitate our learning. Meanwhile, visit https://www.charles-brian.com/new-york-city-seo/ to find a great SEO service online.
Let’s apply it to your SEO Strategy
First Stage (A), Attention or Awareness
Aiming to promote articles, your products on various social media. The target of this stage is that they read, many likes, or many views, the important thing is we can measure how many people are interested in our advertising. If you pay ads on Facebook, it will also show how many Likes, Reach, Engagement. We will not discuss the term because it is too long.
Second Stage (I), Interest
When people see your ad or promo, do they contact you via chat, comment, contact you? visit your website? Therefore
Note where they are when chatting, commenting, and contacting you! So you can measure the effectiveness of your ad or promotion.
You can also see Google Analytics see how many visitors (visitors) visit your website.
For example, from an ad you get 1,000 visitors in Google Analytics, 200 of whom contact you now here are indeed the numbers are decreasing. Hence the AIDA Model has an inverted pyramid shape which indicates selected people who can be your buyers.
Third Stage (D), Desire
You can interact with them many times or are called customer prospects and understand their needs from these interactions. Maybe you can invite him to your place.
For example, you get 50 people who have been followed for more than 1x, even 10 people stopped by your shop.
Fourth Stage (A), Action
After several follow-up and coming, you get 20 buyers. Well, try to compare your advertising costs.
Has getting 20 buyers covered your advertising budget? or beyond? or less?
If it’s lacking, continue to fix your ad. Stop if the ad is not effective by changing the design, seeing the ad’s competitors, or moving to another social media.